Cognitive dissonance

The term cognitive dissonance is used to describe the feeling of discomfort that results from holding two conflicting beliefs. When there is a discrepancy between beliefs and behaviors, something must change in order to eliminate or reduce the dissonance.

Example:

Posting on LinkedIn:

Ingrid Lederhaas-Okun

• Entrepreneurial executive with more than twenty years of proven leadership in Merchandising with an extensive knowledge of the Global Luxury Goods Market. Motivational management style with a record of building and retaining high performing teams to achieve company goals. Proven leadership in management of Design, Product Development Project Management, Category Management, New Vendor/Material Development, Quality Management and Luxury Brand Management with extensive experience in Supply Chain Management, Demand Management and Public Relations.

News item today:

A former Tiffany & Co executive was sentenced to a year in prison on Monday after admitting to stealing more than $2.1 million of jewelry from the New York luxury store.
Ingrid Lederhaas-Okun, a former vice president of product development, broke down in tears as she told a federal judge in Manhattan her regret for engaging in a years-long theft of merchandise from her longtime employer.
"I can't express my remorse enough," Lederhaas-Okun said.