Tuesday, August 31, 2010

In Fifteen Minutes!

I was reading an article online about lessons from the monastery on how to de-stress your home. (Truns out it was really about ways to de-stress your life, but that's okay.)


Anyway, online things always have these ads running across the top of the page or along the side, usually ads placed there not by the author of page but by a service that scans the words in the article and plonks down ads that would seem connected to the topic. [This leads to some very amusing Republican (or Democratic) fund-raising ads that show up on sites where the articles are all denouncing the Republicans (or Democrats.)]


Anyhoo, there was an ad on this page: "Learn to meditate like a monk in 15 minutes and change your life!"

Of course, the article was all about learning to become still and quiet inside, to slow down, to lighten up, to move at a more natural pace and in accord with natural daily rhythms -- all things the monastic regimen and schedule is designed to develop. But it was so typical that there was an ad -- and All American Ad --right there promising that you can learn all you need to know in fifteen minutes.

It's funny, but it's sad. Sort of the quasi-religio-spiritual marketing version of the magic diet pill -- Just take WhatSItCore twice a day and eat whatever you want! You'll be amazed to see the fat melt away!




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