Tuesday, June 17, 2014

Backpacks


As CEO of the Massachusetts-based company Bullet Blocker, Ed Burke sells one of the hotter goods in the body armor industry: bulletproof backpacks. And though he doesn't revel in the fact that business tends to boom after school shootings, he sees his company as providing a service for increasingly nervous parents.

"Business is growing unfortunately due to all the things happening in the country," Burke said.[...]
Bullet Blocker's co-founder, Joe Curran, built his first bulletproof backpack for his two kids after the mass shooting at Columbine High School in 1999. He realized the commercial potential, and began manufacturing backpacks and other school safety products for a wider audience. Today, Bullet Blocker produces iPad cases, notebooks, and school bag survival kits ($400 -- advertised as a "great self contained kit to augment the reaction plans for school lock downs").