Thursday, June 19, 2014

Chuck Lorre's Best. Vanity. Card. Ever.

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Vanity card: a logo used by movie studios and television production companies to brand what they produce. Production logos are usually seen at the beginning of a theatrical movie or video game (an "opening logo"), or at the end of a television program or TV movie (a "closing logo"). Many production logos have become famous over the years, such as the 20th Century Fox's monument and searchlights, Paramount Pictures's mountain, Columbia Pictures's torch lady, MGM's Leo the Lion, and Walt Disney Studios Motion Pictures Sleeping Beauty Castle.

On the vanity card for Chuck Lorre Productions at the end of every episode of  The Big Bang Theory, Lorre includes a message that usually reads like an editorial, essay, or observation on life. A typical card might include a range of topics as diverse as what the Bee Gees never learned, the cancellation of Dharma & Greg, the competence of AOL Time Warner management, and the genesis of Two and a Half Men.

The card is shown for only a few seconds at most, so longer messages cannot be read unless recorded and paused, although Lorre now posts the cards on his website. CBS has censored Lorre's vanity cards on several occasions. Lorre posts both the censored and uncensored versions of the cards.

The vanity card reported in this post appeared at the end of "The Occupation Recalibration" episode, which aired originally on January 9, 2014 and which repeated today, June 19, 2014.

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