Tuesday, November 10, 2009

Marekting tips

"Virtual reality" means "NOT reality."

The term has been defined in philosophy as "that which is not real" but may display the salient qualities of the real. Colloquially, 'virtual' is used to mean almost, particularly when used in the adverbial form e.g., "That's virtually [almost] impossible". I.e., it is NOT impossible.

So next time you buy a product because it is virtually problem-free and promises to leave things virtually spotless and virtually wrinkle-free, just remember what this means.

It does have problems, it will leave spots and it will leave wrinkles.

And don't forget: politicians are marketing something.

Virtually all of them. ;-)

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