The national campaign that sparked 1,000 milk mustaches will be put to rest after a 20-year run.
It's
being replaced by a new slogan, “Milk Life,” that's designed to
highlight the protein benefits of the drink, according to Julia Kadison,
interim CEO for MilkPEP, which represents milk processors around the
country.
“This is not about
getting rid of ‘Got Milk?’” Kadison said. “While most Americans have
milk in their refrigerators they’ve either forgotten or never knew the
nutritional value in milk and why they should consume more of it.”
The first "Got Milk?" ad appeared in 1994 featuring supermodel Naomi Campbell.
It has been pointed out that the milk industry is heavily subsidized by the government and that milk advertising campaigns are pretty much about public relations and not about sales.Since 1995, your taxes have contributed over five billion dollars to the dairy industry. McNutt Brothers Dairy in Dublin Texas, has received the most -- over thirteen million dollars in less than ten years.
1 comment:
milk is rather over rated in my opinion.
We don't get much of the stuff, and when we do I insist on the organic type.
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