Wednesday, May 27, 2015

Naked marketing madness

I recently checked my blogger spam folder and discovered that it was filled with fake comments that all linked to another blog that was trying to sell something. It's all about marketing, huh?

Recently I saw a hint about how to increase pageviews on your blog: include words like naked or porn or some such thing in the title and readership shoots up. Well, maybe not actual readership, but your page gets more hits. For blogs that have ads in their sidebars, this can be a real benefit. For my blog, no so much. The only links to something on sale are to my books, and anyone who searches for naked or porn will be sadly disappointed in my publications.

On the other hand,  I may start putting a provocative word in the post title from time to time and track the impact. You may get the same effect with zombie or vampire or Kardashian -- if those are really different things.

It reminds me that when I was trying to get The Dark Night Murders published, the Harry Potter books were selling like mad. I told a friend that I was thinking about changing the title to Harry Potter and the Dark Night Murders. Or some variation on the theme ...

My best selling title is Elijah and the Ravens of Carith. Imagine what sales would be like if it were Elijah and the Vampire Ravens of Carith

On the other hand, Wickedness in WhoVille sounds provocative, but that hasn't made much of a splash.

2 comments:

Moving with Mitchell said...

Definitely stay away from the word "Whoville." I'm pretty sure Dr. Seuss Enterprises would seuss your caboose.

Bob said...

Where can I get a copy of "Wickedness in Whoville"? It's sounds dee-lish!