Say what?

Our dear governor proudly unveiled the latest motto (neutral term for marketing slogan) and it immediately fell flat. Which seems appropriate since the logo includes some red dude standing on his hands. As one person said, it might work for a clown school or a tumbling studio, but for the State of Wisconsin?

Apparently it also gets bad marks because it is a ripoff off a Bacardi Rum ad of a few years back. Now Wisconsin, as I have remarked here before, does have a drinking problem, but we are more of a beer-guzzling state. Maybe they should have tried, "Wisconsin: More taste, less filling!"

At any rate, a few years back the tourism slogan was a simple Escape to Wisconsin. Sounds pretty good, but Wisconsin teens immediately started cutting and pasting to make it Escape Wisconsin.

Back to the drawing board?

The best ad campaign I have seen lately is for the Tommy Bartlett Ski, Sky and Stage Show. This was the major victim of last summer's draining of Lake Delton, which is currently refilling and should be full in time for the season to begin Memorial Day weekend. The Bartlett Show ads say, "Even the water is new!"

Now that's clever.